| “Patients
in the US are unhappy lot, where the next appointment with their doctor comes
only after 15 days. The entire business works on quantity, and a doctor is able
to give only 8 minutes of his times to each patient. Boutique clinics takes all
this into consideration and works at removing the intimidating environment around
the patient, and facilitates a more personal communication with the doctor. For
that doctor reduces the number of patients he consults which improves quality,”
informs Dr. Anniruddha Malpani of Malpani Clinic, the one stop destination for
fertility, infertility and IVF (In Vitro Fertilisation).
Besides a more
open communication, the patient is king in a boutique clinic. Right from the consultation
to post operation procedure, the doctor makes sure that the patient feels at home.
It includes removing all the greens and whites of a hospital and replacing it
with a more warm, friendly ambience of pastel colours, printed sheets, paintings,
efficient, friendly staff and transparency. “More than it being a trend of
boutique clinics, which is quite limiting, I would say the slant is in providing
a happy hospital experience,” says Dr. Anand Shroff, Shroff Eye Clinic. “We
stress on comfort and transparency. Down from the first call that we entertain
of the patient to follow-ups, there’s an open communication,” says Dr.
Shroff. However Dr. Sunil Bhoolabhai goes a step forward and lights up his dental
clinic in scented candles with music playing in the background. The patient can
also watch television or a DVD while the treatment is on. “Work goes beyond
the obvious and that’s what I try to provide to each and every clinic, a
blend of the science of dentistry entwined with aesthetics,” says Dr. Bhoolabhai
adding, “My office is warm relaxed and comfortable space where the intimidating
effect of a hospital/clinic is blended into the relaxed ambience of a spa with
the help of candles, fragrances, large screen entertainment, mood lighting, the
wafting aroma of fresh coffee etc, all without compromising hygiene and infection
control.”
Each room in Malpani Clinic not only sees to the colour
co-ordination but also ensures an Internet, provides menu for the patient at no
cost. They also ensures that all the tests and operations is done in one place.
“The patient’s don’t have to run around. Our emphasis is on being
patient friendly, especially in cutting down the rift between the doctor and a
patient. And we never underestimate a patient, from a model to one in purdah,”
says Dr. Anjali Malpani. Hospitals like Wellspring Healthcare, Wockhardt Heart
Hospital, NM Medical besides offering luxury also offer health packages that can
be gifted to a member of your family.
With doctors like Dr. Shroff and
Dr. Malpani talking of waiving off visiting charges and making an emotional investment
in patients, it’s does seems like boutique clinics are providing the perfect
setting for the return of the friendly doc. |
